The Acceptance and Usage Intention of Menstrual Underwear

This research aims to study the consumer perception, acceptance and adoption of menstrual underwear as it provides a sustainable option to the current feminine hygiene management solutions widely used in the consumer market in the U.S. In addition to the functional and utilitarian aspect of the unde...

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Bibliographic Details
Main Author: Phan, Elizabeth
Other Authors: Kim, Jiyoung
Format: Others
Language:English
Published: University of North Texas 2019
Subjects:
Online Access:https://digital.library.unt.edu/ark:/67531/metadc1609076/