Choice Androgyny
This work provides an alternative theory of gendered consumption that explains chronic and situational shifts in consumers' preferences for masculine, feminine, and androgynous choices, beyond the effects of gender identities.
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| Format: | Others |
| Language: | English |
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University of North Texas
2019
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc1538724/ |