A Grounded Theory Model of the Relationship between Big Data and an Analytics Driven Supply Chain Competitive Strategy
The technology for storing and using big data is evolving rapidly and those that can keep pace are likely to garner additional competitive advantages. One approach to uncovering existing practice in a manner that provides insights for building theory is the use of grounded theory. The current resear...
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Language: | English |
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University of North Texas
2018
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Online Access: | https://digital.library.unt.edu/ark:/67531/metadc1404511/ |