Critical Discourse Analysis of Sexual Enhancement Medication Ads

This study contributes to the expanding critical range of discourse analysis by analyzing texts used to market Viagra and other "sexual enhancement medication," pharmaceuticals that treat "erectile dysfunction". Applying elements of Norman Fairclough's critical discourse an...

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Bibliographic Details
Main Author: Gomez, John-Paul
Format: Others
Published: ScholarWorks@UNO 2004
Subjects:
Online Access:http://scholarworks.uno.edu/td/179
http://scholarworks.uno.edu/cgi/viewcontent.cgi?article=1183&context=td