THE EFFECTS OF NEW MEDIA ON ALUMNI ENGAGEMENT AMONG MILLENNIALS: A CASE STUDY OF THE UNIVERSITY OF KENTUCKY COLLEGE OF HEALTH SCIENCES ALUMNI

THE EFFECTS OF NEW MEDIA ON ALUMNI ENGAGEMENT AMONG MILLENNIALS: A CASE STUDY OF THE UNIVERSITY OF KENTUCKY COLLEGE OF HEALTH SCIENCES ALUMNI

This thesis explores the effects of new media, specifically the Internet and the popular social networking site Facebook, on alumni engagement among Millennials in the University of Kentucky College of Health Sciences. Millennials are defined as those born in or after 1982. Alumni engagement is defi...

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Bibliographic Details
Main Author: Horseman, Allison M.
Format: Others
Published: UKnowledge 2011
Subjects:
Internet
Social networking site
Alumni Engagement
Millennial
Facebook
Civic and Community Engagement
Social and Behavioral Sciences
Online Access:http://uknowledge.uky.edu/gradschool_theses/134
http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1136&context=gradschool_theses

Internet

http://uknowledge.uky.edu/gradschool_theses/134
http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1136&context=gradschool_theses

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