AN EMPIRICAL ANALYSIS OF REPUTATION EFFECTS AND NETWORK CENTRALITY IN A MULTI-AGENCY CONTEXT
Signals convey information to marketplace participants regarding the unobservable quality of a product. Whenever product quality if unobservable prior to purchase, there is the risk of adverse selection. Problems of hidden information also occur in the consumer marketplace when the consumer is unabl...
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Format: | Others |
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UKnowledge
2010
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Online Access: | http://uknowledge.uky.edu/gradschool_diss/17 http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1016&context=gradschool_diss |