“I WANT TO FEEL WHAT THEY FEEL”: EVALUATING THE EFFECTIVENESS OF EMOTIONAL FLOW IN NARRATIVE HEALTH BLOGS
Emotion has long been implemented in persuasive messages and campaigns to influence attitudes and health behavior. Research demonstrates that messages often evoke more than one emotion during and after exposure, and this was previously viewed as an undesirable outcome; however, the literature sugges...
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| Format: | Others |
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UKnowledge
2019
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| Online Access: | https://uknowledge.uky.edu/comm_etds/84 https://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1086&context=comm_etds |