Effect of Nutrition Merchandising and Consumer Preferences on Willingness to Pay for Local Tomatoes and Strawberries in Kentucky and Ohio

This project investigates the impacts of nutrition merchandising on consumers’ willingness to pay for local tomatoes and strawberries. The data come from survey of Kentucky and Ohio residents in June 2011. Two thousand one hundred twelve individuals from Kentucky and Ohio were surveyed, to find out...

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Bibliographic Details
Main Author: Kompaniyets, Lyudmyla
Format: Others
Published: UKnowledge 2012
Subjects:
Online Access:http://uknowledge.uky.edu/agecon_etds/5
http://uknowledge.uky.edu/cgi/viewcontent.cgi?article=1005&context=agecon_etds