All kids out of the pool!: brand identity, television animations, and adult audience of Cartoon Network's Adult Swim

This dissertation examines Adult Swim, Cartoon Network's late-night programming block, which has developed into one of the most popular entertainment brands for adults. Expressing and shaping adult sensibilities of the time Adult Swim has been able to become...

Full description

Bibliographic Details
Main Author: Lee, Hye Jin
Other Authors: Durham, Meenakshi Gigi
Format: Others
Language:English
Published: University of Iowa 2013
Subjects:
Online Access:https://ir.uiowa.edu/etd/2565
https://ir.uiowa.edu/cgi/viewcontent.cgi?article=4694&context=etd