I would rather be happy than right: Consumer impulsivity, risky decision making, and accountability
Consumer impulsivity accounts for a large percentage of purchases yet this aspect of personality is measured with a variety of instruments. Three studies were conducted to examine how measures of consumer impulsiveness relate to each other, other measures of trait level impulsivity, and a variety of...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | English |
| Published: |
University of Iowa
2012
|
| Subjects: | |
| Online Access: | https://ir.uiowa.edu/etd/2821 https://ir.uiowa.edu/cgi/viewcontent.cgi?article=3191&context=etd |