Methods to Improve Privacy and Loyalty in Online Commerce

Online customers are hardly able to verify the claims of online vendors to respect and protect their privacy, especially when it comes to the collection of personal data and its use. However, the collection itself is not the primary problem — it is the linkage of the data to a person's real-wor...

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Bibliographic Details
Main Author: Enzmann, Matthias
Format: Others
Language:English
en
Published: 2008
Online Access:http://tuprints.ulb.tu-darmstadt.de/942/1/PhD-Enzmann07.pdf
Enzmann, Matthias <http://tuprints.ulb.tu-darmstadt.de/view/person/Enzmann=3AMatthias=3A=3A.html> : Methods to Improve Privacy and Loyalty in Online Commerce. [Online-Edition] Technische Universität, Darmstadt [Ph.D. Thesis], (2008)