Detection and Measurement of Sales Cannibalization in Information Technology Markets
Characteristic features of Information Technology (IT), such as its intrinsic modularity and distinctive cost structure, incentivize IT vendors to implement growth strategies based on launching variants of a basic offering. These variants are by design substitutable to some degree and may contend fo...
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| Format: | Others |
| Language: | English en |
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2015
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| Online Access: | https://tuprints.ulb.tu-darmstadt.de/4583/7/Novelli_DISS_TU.pdf Novelli, Francesco <http://tuprints.ulb.tu-darmstadt.de/view/person/Novelli=3AFrancesco=3A=3A.html> (2015): Detection and Measurement of Sales Cannibalization in Information Technology Markets.Darmstadt, Technische Universität, [Ph.D. Thesis] |
Internet
https://tuprints.ulb.tu-darmstadt.de/4583/7/Novelli_DISS_TU.pdfNovelli, Francesco <http://tuprints.ulb.tu-darmstadt.de/view/person/Novelli=3AFrancesco=3A=3A.html> (2015): Detection and Measurement of Sales Cannibalization in Information Technology Markets.Darmstadt, Technische Universität, [Ph.D. Thesis]