Strategic alliance announcements and new venture stock market returns: signaling and resource-based perspectives on the effects of partner firm, new venture firm, and alliance characteristics
Firms form marketing and technology alliances to access other firms’ resources, and these alliances act as signals to investors. Investors use these signals to adjust expectations about new venture performance prospects, but our understanding of investor responses is incomplete because limited resea...
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| Format: | Others |
| Language: | en_US |
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2010
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| Online Access: | http://hdl.handle.net/1969.1/ETD-TAMU-3204 http://hdl.handle.net/1969.1/ETD-TAMU-3204 |