Looking for a good doctor (or realtor or mechanic): construing quality with credence services
Little is known about how people evaluate credence attributes, that is, those attributes which the consumer often cannot fully evaluate even after purchasing and consuming the product. And yet consumers struggle to evaluate quality in several important product categories dominated by credence attrib...
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| Format: | Others |
| Language: | en_US |
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2010
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| Online Access: | http://hdl.handle.net/1969.1/ETD-TAMU-3019 http://hdl.handle.net/1969.1/ETD-TAMU-3019 |