On the use of cheap talk in hypothetical product valuation: a field experiment
Experimental willingness to pay (WTP) studies can be classified as hypothetical or non-hypothetical. In a hypothetical study, such as conjoint analysis, a subject does not need to make a real economic commitment. In contrast, in a non-hypothetical task such as in experimental auctions, a subject may...
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Format: | Others |
Language: | en_US |
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2010
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Online Access: | http://hdl.handle.net/1969.1/ETD-TAMU-2409 http://hdl.handle.net/1969.1/ETD-TAMU-2409 |