Enrollment Logics and Discourse: Toward Professionalizing Higher Education Enrollment Management

Enrollment management is an organizational phenomenon that emerged in the mid-1970s and has since developed into a pervasive structure and practice at colleges and universities. The purpose of this study is to identify and trace the development of the underlying organizing principles (enrollment log...

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Bibliographic Details
Main Author: Snowden, Monique Lavette
Other Authors: Poole, Marshall S.
Format: Others
Language:en_US
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/1969.1/ETD-TAMU-2010-08-8490