Beyond usability -- affect in web browsing

Beyond usability -- affect in web browsing

This research concentrates on the visual aesthetics of a website, investigating the web user's affective/emotional reactions to different designs of web homepage aesthetics and their influence on subsequent behaviors of web users. Drawing on the existing theories and empirical findings in envir...

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Bibliographic Details
Main Author: Deng, Liqiong
Other Authors: Poole, Marshall Scott
Format: Others
Language:en_US
Published: 2010
Subjects:
Webpage Aesthetics
Webpage Complexity
Webpage Order
Intrinsic Valence
Arousal
Motivational Valence
Approach Tendency
Metamotivational State
Online Access:http://hdl.handle.net/1969.1/ETD-TAMU-1829
http://hdl.handle.net/1969.1/ETD-TAMU-1829

Internet

http://hdl.handle.net/1969.1/ETD-TAMU-1829
http://hdl.handle.net/1969.1/ETD-TAMU-1829

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