Impact of retailer's promotional activities on customer traffic
The usual theoretical assumption that the retailer's promotional activities serve the purpose of attracting customers into stores lacks empirical verification. The relationship between promotional activity and customer count is examined empirically in just a few studies, and no significantly po...
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| Format: | Others |
| Language: | en_US |
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Texas A&M University
2007
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| Online Access: | http://hdl.handle.net/1969.1/5880 |