Goal pursuit is more than planning: the moderating role of regulatory fit
Research indicates that planning helps consumers in their goal pursuit, but little is known about how and when such beneficial effects change with regulatory fit â fit between consumersâ regulatory orientation and goal pursuit means. Results of three studies show that 1) the benefits of fo...
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Format: | Others |
Language: | en_US |
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Texas A&M University
2006
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Online Access: | http://hdl.handle.net/1969.1/4327 |