Goal pursuit is more than planning: the moderating role of regulatory fit

Research indicates that planning helps consumers in their goal pursuit, but little is known about how and when such beneficial effects change with regulatory fit – fit between consumers’ regulatory orientation and goal pursuit means. Results of three studies show that 1) the benefits of fo...

Full description

Bibliographic Details
Main Author: Tam, Wing Yin Leona
Other Authors: Bagozzi, Richard P.
Format: Others
Language:en_US
Published: Texas A&M University 2006
Subjects:
Online Access:http://hdl.handle.net/1969.1/4327