Product symbolic status: development of a scale to assess different product types

Product symbolic status: development of a scale to assess different product types

The literature on status, product symbolism, product involvement, and reference group influence is reviewed to conceptually define the Product Symbolic Status construct. The research consisted of two studies (N = 524) that examined 17 different product types to develop and validate the Product Symbo...

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Bibliographic Details
Main Author: Wright, James Arthur
Other Authors: Samuelson, Charles D.
Format: Others
Language:en_US
Published: Texas A&M University 2006
Subjects:
Product Symbolism
Symbolic Status
Involvement
Reference Group
Value-expressive
Scale Development
Consumer Perceptions
Conspicuous Consumption
Online Access:http://hdl.handle.net/1969.1/4222
Description
Summary:The literature on status, product symbolism, product involvement, and reference group influence is reviewed to conceptually define the Product Symbolic Status construct. The research consisted of two studies (N = 524) that examined 17 different product types to develop and validate the Product Symbolic Status (PSS) scale. The PSS scale is comprised of four facets: self-concept, impression management, lifestyle, and social visibility. The PSS scale consists of nine items which produced an average reliability of α = .90 and showed evidence of convergent and discriminant validity in MTMM analyses with the constructs of product value-expressiveness, product involvement, and product exclusivity/luxury. The PSS scale can also be used for brand symbolic status research. The marketing and advertising research implications are discussed.

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