Product symbolic status: development of a scale to assess different product types
The literature on status, product symbolism, product involvement, and reference group influence is reviewed to conceptually define the Product Symbolic Status construct. The research consisted of two studies (N = 524) that examined 17 different product types to develop and validate the Product Symbo...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
Texas A&M University
2006
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/1969.1/4222 |