I, TOO, SING AMERICA: IMMIGRANT PERCEIVED ETHNIC DISCRIMINATION AND (DIS)IDENTIFICATION WITH NATIONAL BRANDS

I, TOO, SING AMERICA: IMMIGRANT PERCEIVED ETHNIC DISCRIMINATION AND (DIS)IDENTIFICATION WITH NATIONAL BRANDS

Advancements in communication and transportation have facilitated migration processes and extended the possibility of migration to many people who couldn’t afford it in the past. This movement of people from one place to another and the attached flow of human capital are potentially the most potent...

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Bibliographic Details
Main Author: Shomali, Ra'id Qustandi
Format: Others
Published: OpenSIUC 2015
Subjects:
acculturation discordance
branding
discrimination
disidentification
immigration
marketing
Online Access:https://opensiuc.lib.siu.edu/dissertations/1051
https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=2055&context=dissertations

Internet

https://opensiuc.lib.siu.edu/dissertations/1051
https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=2055&context=dissertations

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