WILLINGNESS TO REWARD OR PUNISH BRANDS AS MODERATORS FOR THE BRAND PERSONALITY DIMENSION OF SOCIAL RESPONSIBILITY

WILLINGNESS TO REWARD OR PUNISH BRANDS AS MODERATORS FOR THE BRAND PERSONALITY DIMENSION OF SOCIAL RESPONSIBILITY

AN ABSTRACT OF THE DISSERTATION OF VERNON SWEETIN, for the Doctor of Philosophy degree, DEPARTMENT OF MARKETING, COLLEGE OF BUSINESS ADMINISTRATION, presented on June 23, 2010, at Southern Illinois University at Carbondale. TITLE: WILLINGNESS TO REWARD OR PUNISH BRANDS AS MODERATORS FOR THE BRAND P...

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Bibliographic Details
Main Author: Sweetin, Vernon Harold
Format: Others
Published: OpenSIUC 2010
Subjects:
BRAND PERSONALITY
BRAND PUNISHMENT
SOCIAL IRRESPONSIBILITY
SOCIAL RESPONSIBILITY
WILLINGNESS TO PUNISH
WILLINGNESS TO REWARD
Online Access:https://opensiuc.lib.siu.edu/dissertations/182
https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=1182&context=dissertations

Internet

https://opensiuc.lib.siu.edu/dissertations/182
https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=1182&context=dissertations

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