Inspiring Action: Measuring the Effect of Motivational Frames on Social Movement Mobilization
In order to probe how social movement messages foster participant mobilization, this study utilized an experimental design to investigate collective action frames, core messaging tasks that define problems, assign blame, convey a plan of action, and inspire participation. The study compared the effe...
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| Format: | Others |
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PDXScholar
2015
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| Online Access: | http://pdxscholar.library.pdx.edu/open_access_etds/2510 http://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=3515&context=open_access_etds |