A market analysis of parental decision -making in the selection of a private kindergarten in Taiwan
In view of the scarcity of educational marketing/public relations studies in Taiwan, particularly at the kindergarten level and the need to recruit and retain students in a highly competitive environment, this research was conducted among a sample of parents whose children attend a large private kin...
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| Format: | Others |
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Scholarly Commons
2002
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| Online Access: | https://scholarlycommons.pacific.edu/uop_etds/2556 https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=3555&context=uop_etds |