An analysis of international public relation specialists and their use of the Internet for advertising and information gathering
This study examines the types of and frequency with which computer-mediated communications (CMC) services are used by international public relations (PR) specialists for advertising and information gathering and the judged effectiveness of these services. International PR specialists were surveyed t...
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| Format: | Others |
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Scholarly Commons
1998
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| Online Access: | https://scholarlycommons.pacific.edu/uop_etds/2328 https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=3327&context=uop_etds |