Corporate goals versus philanthropic ideals : the driving force of corporate giving
The study sought to demonstrate that corporate giving is driven by specific corporate goals rather than philanthropic ideals. Furthermore, it examined how corporations use corporate giving as a public relations tool and corporate strategy for enhancing competitiveness. Five research questions were a...
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| Format: | Others |
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Scholarly Commons
1997
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| Online Access: | https://scholarlycommons.pacific.edu/uop_etds/2309 https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=3308&context=uop_etds |