It's a jungle out there : zoo public relations and marketing
This study was investigated the public relations and marketing strategy and tactics used by Micke Grove Zoo in the last five years. A case study methodology was used to answer the three research questions. The research analyzed the Zoo's past and current marketing and public relations strategy...
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| Format: | Others |
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Scholarly Commons
2011
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| Online Access: | https://scholarlycommons.pacific.edu/uop_etds/782 https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=1781&context=uop_etds |