Genre criticism : an application of BP's image restoration campaign to the crisis communication genre

Genre criticism : an application of BP's image restoration campaign to the crisis communication genre

Within two months of its emergence, the BP Gulf Oil spill had become the worst environmental disaster in United States history. However, for those studying public relations the oil spill brought more than ecological disaster, by providing a case study of crisis communication. Although there were a n...

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Bibliographic Details
Main Author: Eastlick, Anne C.
Format: Others
Published: Scholarly Commons 2011
Subjects:
British Petroleum Company;University of the Pacific Thesis;Oil spills Mexico
Gulf of;BP Deepwater Horizon Explosion and Oil Spill
2010;Crisis managment Case studies;Public relations Case studies;Corporations Public relations;United States Foreign relations Great Britain
Communication
Social and Behavioral Sciences
Online Access:https://scholarlycommons.pacific.edu/uop_etds/767
https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=1766&context=uop_etds

Internet

https://scholarlycommons.pacific.edu/uop_etds/767
https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=1766&context=uop_etds

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