Impact of digital content marketing (DCM) on customers’ online purchasing behavior
Abstract. This study aims to understand how digital contents are acting as a motivating factor to influence on customers online purchasing behavior as well as online purchasing process. More clearly this study will understand and analyze the phenomenon closely on how digital contents are influencing...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2019
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| Online Access: | http://jultika.oulu.fi/Record/nbnfioulu-201905081642 |