Brand building for small and medium sized companies
Small and medium sized companies represent 99% of businesses in the European Union and provide two thirds of the total private jobs. Despite the importance of SMEs category, there is scarce literature that covers the topic of brand creation in SMEs context. Knowing that SMEs have specific characteri...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2018
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201810052882 http://nbn-resolving.de/urn:nbn:fi:oulu-201810052882 |