The role of consumers’ knowledge and attitudes in determining the importance of privacy in big data marketing
The world has changed due to the digital revolution and this means that the marketing environment has changed and that it has to keep changing. Even though the data has always existed and been a part of marketing, due to this digital revolution the marketing done based on customer data has evolved i...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2018
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201806062496 http://nbn-resolving.de/urn:nbn:fi:oulu-201806062496 |