Remodeling hardware store customer experience towards digital era

When approaching digital era of retail, customer’s expectations are changing fast. This accelerating change leads to situation, where companies have to adapt to changes much faster than ever before, and do changes which have fundamental effects to ways how companies implement their retail business....

Full description

Bibliographic Details
Main Author: Virkkala, P. (Peetu)
Format: Others
Language:English
Published: University of Oulu 2018
Subjects:
Online Access:http://urn.fi/URN:NBN:fi:oulu-201802271266
http://nbn-resolving.de/urn:nbn:fi:oulu-201802271266