Strategic management of sales as globalization increased:a study on global account management, strategy and drivers
Global Account Management (GAM) is a global strategic, relationship oriented and marketing management program. In today’s highly competitive business scenario GAM has become one of the most significant strategic alliance by many companies with their customers to have the competitive advantage over t...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2017
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201702231231 http://nbn-resolving.de/urn:nbn:fi:oulu-201702231231 |