The strategic role of the sales manager in key account management
The purpose of this thesis is to describe different strategic roles of the sales manager in key account management. This thesis looks at the different strategic roles of the key account management (KAM) from the perspective of the sales manager. Previous researches have mainly based on fact that sa...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2016
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201609082732 http://nbn-resolving.de/urn:nbn:fi:oulu-201609082732 |