The role of marketing communications in an innovation commercialization process of a start-up company
Abstract. This study was undertaken as a master’s thesis in marketing in the spring of 2016. The aim of the study is to investigate the role of marketing communications in the innovation commercialization process in start-up companies and offer guidelines for start-up companies on utilizing marketin...
| Main Authors: | , |
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| Format: | Dissertation |
| Language: | English |
| Published: |
University of Oulu
2016
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| Online Access: | http://jultika.oulu.fi/Record/nbnfioulu-201609082710 |