Use of social media as a part of organizations marketing strategy:opportunities, challenges and solutions
The aim of this thesis is to provide companies guidance on how to adopt social media as a part of their marketing strategy and efforts. Social media has been making its way to being a crucial part of marketing communications for over a decade now and its importance has been steadily growing over the...
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| Format: | Others |
| Language: | English |
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University of Oulu
2015
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201512112296 http://nbn-resolving.de/urn:nbn:fi:oulu-201512112296 |