Branding in the international business opportunity development
This study discusses challenges and possibilities with newly established firms related to international business opportunity development, and examines the role of branding in the process. The aim of the research is to analyse how international business opportunities and branding are intertwined in n...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2014
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201411121986 http://nbn-resolving.de/urn:nbn:fi:oulu-201411121986 |