Branding in temporally restricted campaigns
The importance of branding has been recognized for a long time in the business. During the last decades also other areas have utilized branding. Usually brands are connected to the long-term value, but there are several business situations where brands are used in temporally restricted conditions. E...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2014
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201406101710 http://nbn-resolving.de/urn:nbn:fi:oulu-201406101710 |