Identifying and measuring the dimensions of customer experience:a study in the Finnish ice cream bar chain
Customer experience as a concept is difficult to define. Customer experience has been investigated over twenty years, but still there is not a common conceptualization of the subject. There is a unite understanding of the multidimensionality of experience, but there is no definition of the dimension...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2014
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201405221455 http://nbn-resolving.de/urn:nbn:fi:oulu-201405221455 |