Examining consumers’ acceptance of social commerce in clothing e-retail
Abstract Social commerce is an emerging phenomenon and consumers’ acceptance of it has set a challenge for marketing today. The proliferation of Web 2.O technologies has brought consumers to spend most of the time online at different platforms of social media to connect with their family and friends...
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| Format: | Doctoral Thesis |
| Language: | English |
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Oulun yliopisto
2016
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| Online Access: | http://urn.fi/urn:isbn:9789526212593 http://nbn-resolving.de/urn:isbn:9789526212593 |