Exploring the underlying dynamics of buyer-seller interaction in project afterlife
Abstract The marketing view of a business relationship that follows the handover of a project reflects an era before services became common in the industry. At that time, business relationships were assumed to end after project handover, especially in commercial terms. Since then, services have bec...
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| Format: | Doctoral Thesis |
| Language: | English |
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Oulun yliopisto
2014
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| Online Access: | http://urn.fi/urn:isbn:9789526206004 http://nbn-resolving.de/urn:isbn:9789526206004 |