Vliv reklamy na spotřební chování návštěvníků lékáren
1 SUMMARY INFLUENCE OF PROMOTION ON CONSUMER BEHAVIOUR OF VISITORS OF CHEMIST'S Author: Vendula Štěpánová Tutor: PhDr.Vladimír Fabera, CSc. Dept. of Social and Clinical Pharmacy, Fakulty of Pharmacy in Hradec Králové, Charles University in Prague, Czech Republic Aim of study: The objective of t...
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| Format: | Dissertation |
| Language: | Czech |
| Published: |
2008
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| Online Access: | http://www.nusl.cz/ntk/nusl-292539 |