Média jako subjekt tržního prostředí
In this diploma thesis I tried to focus on media and media industry as an economic branch. I think, that this view is specific within media studies, because not much attention is paid to media ekonomics in general. It doesn't mean, that there are no authors dealing with this topic, like Doyle,...
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| Format: | Dissertation |
| Language: | Czech |
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2008
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| Online Access: | http://www.nusl.cz/ntk/nusl-290233 |