Intertextualita v reklamě a její využití v hodinách českého jazyka na SŠ
Intertextuality in Advertising and its Use in Czech Language Lessons Advertising, as one of the forms of persuasive communication, often uses intertextual links to persuade, to manipulate and to seduce the recipient. The thesis analyses the intertextual links in advertising and their distribution ac...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Doctoral Thesis |
| Language: | Czech |
| Published: |
2010
|
| Online Access: | http://www.nusl.cz/ntk/nusl-278438 |