Sociální reklama
The social advertising is a cultural phenomenon, the objective of which is to point out the problems of society and to change the public attitude and behaviour. These objectives are reached by the same principles and strategies used in the commercial advertising. The social advertising, as well as i...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Dissertation |
| Language: | Czech |
| Published: |
2009
|
| Online Access: | http://www.nusl.cz/ntk/nusl-275393 |