Formální a neformální regulace reklamy v České republice
Focusing on the Czech Republic's current reality, the paper describes basic relations between legal (formal) and other (informal) ways of regulation of advertising. Having covered basic marketing and advertising terminology and legal definitions of essential advertising terms, it further genera...
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| Format: | Dissertation |
| Language: | Czech |
| Published: |
2008
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| Online Access: | http://www.nusl.cz/ntk/nusl-273741 |