Práce s reklamními texty jako východisko pro jazykovou a komunikační výchovu na 1. stupni základní školy

This dissertation is focussed on protecting children from the effect of advertising messages. The theoretical part deals with the history of advertising and interest in the issue of the effect of advertising on children. The work then goes on to consider the objectives and function of adverts and th...

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Bibliographic Details
Main Author: Kyjanková, Kamila
Other Authors: Holanová, Radka
Format: Dissertation
Language:Czech
Published: 2009
Online Access:http://www.nusl.cz/ntk/nusl-273284