Management marketingu v nemocničních zařízeních 21. století
This thesis is about position of marketing in hospital facilities in the Czech Republic and offers to readers basic information how to realize hospital marketing well. The thesis is divided into two parts. First part concerns in theory of hospital marketing. Second part presents results of research,...
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| Format: | Dissertation |
| Language: | Czech |
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2006
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| Online Access: | http://www.nusl.cz/ntk/nusl-272133 |
| Summary: | This thesis is about position of marketing in hospital facilities in the Czech Republic and offers to readers basic information how to realize hospital marketing well. The thesis is divided into two parts. First part concerns in theory of hospital marketing. Second part presents results of research, which is about how can good name of hospital influences a decision of consumer of service-client. The second part also concerned in state of marketing in choice university hospitals. At the same time the second part gives a recommendation how to organize marketing in 3 choice hospitals. You can find more about this thesis in its introductory part. |
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