Management marketingu v nemocničních zařízeních 21. století
This thesis is about position of marketing in hospital facilities in the Czech Republic and offers to readers basic information how to realize hospital marketing well. The thesis is divided into two parts. First part concerns in theory of hospital marketing. Second part presents results of research,...
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| Format: | Dissertation |
| Language: | Czech |
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2006
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| Online Access: | http://www.nusl.cz/ntk/nusl-272133 |